These brand guidelines excel at explaining how that custom type family is used. Inspired by the founder’s handwriting, the team behind the Glenfiddich brand created “Founder’s Script”, a custom font that embodies dynamism, imagination, innovation, and confidence - traits they also attribute to the company and product. Distinctive painters like The Greco can be a great starting point for color studies, and these guidelines show what such a process might look like.īarneys New York is one of the most iconic fashion retailers in the United States, and these brand guidelines do a great job of presenting that position to anyone working with the company for the first or hundredth time. How do you go about sourcing colors for a city brand? For the team behind City of Toledo, the answer was fine art. Such is the case of Bacardi Rum, where Here Design relied on the original founding family’s history to propose a set of iconic symbols and robust guidelines. It’s always exciting to take on branding projects where there’s a rich legacy to pull inspiration from. That is exactly what Instagram’s public-facing brand guidelines try to preserve: cohesion. When your brand houses millions of creatives’ photos and designs, you want to make sure the user experience remains clear, unobtrusive, and consistent.
There are so many potential identity applications, going from napkins to full-sized airplanes, that every design choice is particularly challenging - therefore that much more exciting. Moreso than other types of companies, airlines must embrace diversity and flexibility in their brand communications. Nasa’s brand book remains an inspiration for designers of all ages and skill levels. It’s hard to believe that these futuristic brand guidelines were created in 1975. As a web-focused company, their brand requires detailed digital specifications that are covered in this always up-to-date style guide.Įxpressive, fresh, and intentional - these guidelines are just like Jamie Oliver’s cooking philosophy.Īnother web-first style guide, Shopify’s is fully integrated with their proprietary product component library: Polaris. Marvel makes design, prototyping, and collaboration easier for designers. Throughout this article, I’ll introduce 30 great examples of brand style guides, also called guidelines, brand books, or brand manuals. And that’s exactly what a strong brand style guide does: present rules and advice that anyone working with your brand’s assets can follow to make sure the identity is communicated cohesively. How do you align a team around using brand assets properly? After you or your contractor have spent a significant amount of resources crafting the visual identity of your company, it is only logical to come up with a set of guidelines that ensure the assets you’ve created are preserved and used effectively.
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